Breakthrough 120: Listing Appointments

Focus on the most critical conversion point in your business: the appointment. This is where you earn trust, demonstrate your value.
About this Event

You’ve generated the lead.
You’ve followed up.
Now comes the moment that actually gets you paid—the appointment.

In this Breakthrough 120 session, we focus on the most critical conversion point in your business: the appointment. This is where you earn trust, demonstrate your value, and guide clients to a confident decision.

An appointment isn’t just a meeting—it’s your opportunity to win the business.

This session breaks down a proven, step-by-step framework for conducting powerful buyer and seller consultations that lead to signed agreements. You’ll learn how to move from “presenting” to truly consulting—creating a client experience that builds trust and positions you as the clear choice.

You’ll learn how to:

• Lead a confident, structured listing appointment from start to finish
• Build trust and guide clients to the best decision for them
• Master the consultative presentation (not just a sales pitch)
• Understand buyer and seller motivations to better position your value
• Use a repeatable process before, during, and after every appointment
• Communicate like a fiduciary, not a functionary

You’ll also dive into:

• Pre-appointment preparation strategies that set you apart before you even arrive
• How to control the flow of the meeting while staying consultative
• Powerful questioning techniques to uncover motivation and build rapport
• How to present pricing, marketing, and your service in a way that converts

The appointment is where everything comes together in the lead generation model—turning conversations into clients and clients into closings .

If you want more signed agreements, more listings, and more control over your business…
you must master the appointment.