Breakthrough 120: Lead Follow Up

You don’t have a lead problem—you have a follow-up problem.

In this Breakthrough 120 session, we shift from building your database to activating it. Because the truth is: the fortune is in the follow-up.

This session is designed to help agents create consistent, meaningful touchpoints that keep them top-of-mind—so when clients are ready to buy or sell, they think of you first. You’ll learn how to move beyond random check-ins and build a system that nurtures relationships over time and converts opportunities into appointments.

According to the model, most of your relationship with a client is spent in follow-up—not the transaction itself. In fact, homeowners typically move every 7–10 years, meaning your long-term communication strategy is what determines your long-term success .

In this session, you will learn how to:

• Build a consistent follow-up system using Command® or your CRM
• Leverage SmartPlans to automate and scale your communication
• Stay in “emotional proximity” so clients think of you first
• Segment your database using tags for more intentional communication
• Create meaningful touches that add value—not noise
• Turn long-term nurture into immediate opportunities

You’ll also participate in hands-on activities to:

• Add and organize contacts in your CRM
• Create and apply tags for smarter follow-up
• Set up tasks and SmartPlans to stay consistent
• Begin building a follow-up habit through time blocking

This session reinforces the core Breakthrough 120 model:
➡️ 10 conversations a day
➡️ 5 days a week
➡️ For 120 days
➡️ To net 9 agreements

Because staying in touch = staying relevant.

If you want more closings, more referrals, and a business that compounds over time… this is the system that makes it happen.

Know what’s Happening Next — before everyone else does.

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Host or Publisher KW Clarksville