Breaking the Conversion Barriers

Product or Data Analysts? Product Managers? This meetup is for YOU!

Join us to explore innovative strategies for breaking conversion barriers and overcoming conversion drops. Learn practical techniques to boost your conversion rates effectively.

*The Meetup will be held in Hebrew

Optimizing Conversion Rates with X-Funnel Analytics / Asaf Lev Ari

A recent study found that over 80% of funnel analysis misses important interactions, which hampers teams' ability to improve the digital experiences of their users, as well as understand how features are being used.
The "X-Funnel", a new algorithm that Asaf Lev Ari and his team at AT&T have developed, suggests a new approach that combines Funnels and Flows into one solution.
After successfully using "X-Funnel" algorithm internally, AT&T registered it as a patent.
In this talk, Asaf will share how the "X-Funnel" algorithm merges Funnels and Flows to streamline the identification of bottlenecks in user journeys, significantly enhancing conversion rates and detecting anomalous behaviors in applications.

About Asaf Lev Ari:

Asaf Lev Ari is A mission-driven Data Science & Analytics leader with expertise in product analytics, data science, business analysis, visualization, optimization, simulations, and advanced statistical tools.

He has worked and led data teams for companies such as AT&T, Groupon, and CWT during his 10-year career in the tech industry. His experience also includes working on startups such as Tomorrow and Idomoo as well as co-founding his own startup.

Asaf is passionate about using data to solve real-life problems and always thinking about new ways to get the most out of it to make a positive impact.

Leveraging AI in Product Analytics / Tom Laufer

As we're nearing 2025, it's now clear that AI will change the product analytics world as we know it today. In this talk, we'll cover how the best product analytics teams globally use AI models to maximize their impact on the topline metrics:

-Gen-AI models to save time on repetitive work and increase self-serve across the organization.

-Causal Inference to identify the biggest opportunities to maximize your metrics and measure the impact of your product launches.

Come listen to recent real-life tools and processes, pitfalls and successes in this fast-moving space.

About Tom Laufer:

Tom Laufer is a product growth veteran and frequently posts about PLG, growth, and analytics. He is deeply passionate about translating data into actionable insights that move the growth needle. Over a career centered on product, he has served in both product management and data analytics.

When serving as the Head of Growth & Analytics at Google (EMEA), driving growth for products, including Google Ads, Google Search, Assistant, Youtube, and others, he realized there was a growing need for a better way to analyze data and to draw more effective conclusions. Co-founding Loops, he built a causal inference engine that connects to a company’s data warehouses and continuously surfaces the most significant opportunities. No more dashboards, just straight to the insights. Loops, where he is CEO, has an analytics platform relied on by AB in Bev, Postman, monday.com, and many other top PLG companies.

Prior to Loops and Google, Tom was a Growth Consultant and Advisor to dozens of companies and also held product management roles in the IDF.

Host or Publisher AT&T Israel R&D Center