Brat Fest Marketplace
Schedule
Fri May 22 2026 at 12:00 pm to 07:00 pm
UTC-05:00Location
1919 Alliant Energy Center Way, Madison, WI, United States, Wisconsin 53713 | Madison, WI
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The Brat Fest Marketplace is back for all three days of Memorial Day Weekend, and it's one of the most underrated stops on the grounds. Tucked inside the Arena Building right next to the Colosseum, the Marketplace brings together 30+ local vendors, makers, and small businesses — all under one roof, all free to browse.Think handmade goods, original art, Wisconsin-made products, custom crafts, apparel, candles, jewelry, and a whole lot of things you didn't know you needed until you saw them.
Additional vendors are also set up along the Carnival Walkway — so keep exploring once you're outside.
No ticket. No cover. Just good people, good products, and a great reason to take a break between sets.
Marketplace Hours:
Friday, May 22 — 12:00 PM to 7:00 PM
Saturday, May 23 — 10:00 AM to 7:00 PM
Sunday, May 24 — 10:00 AM to 7:00 PM
Free admission to Brat Fest and the Marketplace all weekend long.
www.bratfest.com for the full event schedule.
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Where is it happening?
1919 Alliant Energy Center Way, Madison, WI, United States, Wisconsin 53713Event Location & Nearby Stays:
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