Branding & Positioning: Build an Online Presence With Purpose

What do you want people to think of when they encounter your brand? Whether you’re building a personal brand, growing a small business, or establishing yourself as a creator, an intentional online presence can help you stand out and communicate your value. Join ICT Creator Gateway for a practical workshop on the foundations of personal and business branding, from defining what you want to be known for to developing a cohesive content strategy.

In this workshop, you’ll learn how to:

• Define your brand vision and what you want to be known for.
• Develop content pillars that align with your goals and audience.
• Understand how positioning and differentiation help you stand out.
• Build intentional brand associations through your content, messaging, and online presence.
• Identify actionable steps to strengthen your brand.

Who it’s for: Entrepreneurs, small business owners, content creators, and professionals who want to build or refine their online presence. Whether you’re starting from scratch or looking to make your existing brand more intentional, you’ll leave with a clearer direction for your brand and practical ideas you can put into action.