BRANDING & MARKETING FOR RETAIL SUCCESS

Wondering if branding is important for your retail business? Think of your brand as your reputation - it's everything!

In today’s competitive high street environment, maintaining a consistent and professional brand image is essential for attracting customers and standing out from the crowd. This workshop will show you how to make the most of your existing brand assets to build customer trust and boost your business’s visibility.

Session Topics:

• Branding Essentials for Retail Businesses
• Understanding how branding influences reputation and customer confidence
• Evaluating if customers can identify what you sell just by looking at your shop sign
• Key elements of a strong brand: Logo, colours, fonts, and tone of voice
• Crafting a compelling brand story that resonates with your audience
• The importance of effective shop signage in attracting your ideal customers
• Strategies to appeal to your target audience through consistent branding

Who We Are:
We’re Wendy & Marcus Walker are your Retail High Street Advisors throughout Gedling Borough. A husband and wife team, we have worked together for over 30 years and have run own business, Ovy Design since 2000. We've shared a similar journey to business owners in the Borough and are working with lots of family businesses. We can empathise and share our experiences.
Why We’re Here:
We support high street retail businesses.
Strengthen the offering that you already have.
We work collaboratively with the small business advisors.
Providing the best, tailored advice and solutions.
Highlight support and funding available.
Helping create thriving and vibrant town centres.

Host or Publisher Ovy Design