Branding and Marketing Basics

This is a FREE workshop with limited places available to keep the session practical and interactive. Our workshops are designed to be friendly, informal and practical, with plenty of opportunities to ask questions and learn from each other.

In this friendly, practical session, we’ll explore how simple branding and marketing can help your group tell its story more clearly and reach more people. You don’t need any previous experience - this workshop is designed for beginners and busy community organisations who want to make marketing feel manageable.

Together we’ll look at how to communicate what makes your group special and how to build a clear message that reflects your values and your impact.

In this FREE workshop you will learn:

• How simple branding can support fundraising and help people understand your work
• The key building blocks of clear and effective marketing
• How to define your group’s identity, voice and key messages
• Ways to make your communications clearer and more consistent

This workshop is ideal for:

• Community groups and grassroots organisations
• Small charities and voluntary groups
• Volunteers responsible for promotion or communications
• Organisations with limited time or marketing experience

No previous design, marketing or social media experience is needed.

What to Bring

• Laptop
• Phone (for storytelling session)
• Any flyers, logos or photos from your organisation (if available)

Note: There are four Social Media and Marketing Workshops focused on specific areas. This is the first of the four. You can attend individual workshops that interest you or all four. Please note you will have to book the workshops individually by visiting our Eventbrite page.

Eligibility Notice:Our events and training are intended for citizens, community groups, and organisations based in or working with citizens in the Edgbaston constituency (Bartley Green, Harborne, Edgbaston, North Edgbaston and Quinton wards). Attendees from elsewhere in Birmingham may be considered on an individual basis, subject to the availability of spaces. Bookings from those outside Birmingham will not be considered unless the individual or organisation is directly delivering activities or services in Edgbaston or can clearly demonstrate benefits to Edgbaston residents. If you have any questions, please contact us at [email protected].

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Host or Publisher Edgbaston Neighbourhood Network Scheme