Brand vs. Bot: Redefining Brand Power in the Age of AI

AI is reshaping how we influence, communicate, and build trust—but who defines brand in this evolving landscape?

This panel features leading women at the intersection of brand, technology, and storytelling. Together, we will explore how to build human-first brands in an increasingly AI-saturated world. Through candid discussion and real-world insight, panelists will share strategies for standing out when everyone has access to the same tools—but not the same voice.

This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at

Key takeaways for attendees:

• How to build a personal brand that stands out from AI-generated noise
• Strategies to cut through content saturation with authentic storytelling
• Practical AI tools that support, not replace, creative and strategic thinking
• Ethical considerations and brand trust in the age of automation and deepfakes

Panel Topics

• What’s real, what’s recycled, and what’s resonating in brand building today
• How to become a “must-follow” instead of blending in with the crowd
• Tools and workflows that enhance creativity without compromising authenticity
• Branding and trust in a world shaped by misinformation and automation
• What to do when you notice your content is being blatantly copied

Why It Matters at SF Tech Week

SF Tech Week celebrates the convergence of innovation, technology, and culture. This panel lives at that intersection, tackling one of the most urgent challenges of our time: how to lead with credibility, visibility, and creativity in a world where AI can automate everything but connection.

Light refreshments and socializing before and after the event.

Becca Chambers (LinkedIn) – Becca is a brand and communications strategist, podcast host, and neurodiversity advocate whose LinkedIn content reaches millions each month. Also known as "Becca from LinkedIn," she's currently CMO at Scale Venture Partners and host of the acclaimed "Under Embargo" podcast, where she delivers authentic insights on brand and communications (with a side of ADHD vulnerability).

Ashley Faus (LinkedIn) – Ashley is a marketer, writer, and speaker by day, and a singer actor, and fitness fiend by night. She leads a lifecycle marketing team at Atlassian, and her book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI" is available now!

Renee Frojo (LinkedIn) – Renee is a brand strategist, storytelling coach, and former journalist who helps founders and solo business owners build reputations people trust. Her specialty is turning raw, personal experiences into powerful brand narratives. By day, she builds story-driven brands; by night, she wrangles two kids as a single mom and dreams up her next creative retreat.

Marie Edwards (Linkedin) – Marie is a personal brand strategist who’s obsessed with people and why we do what we do. My professional background is in creative direction and brand strategy working with brands like Martha Stewart and Marie Kondo. My real passion is bringing people together, building communities, and making connections whether that’s in marketing or at PTA meetings.

Host or Publisher Women in Innovation