Brand to Win: Messaging & Funnels that Convert Buyers

Brand to Win: Messaging & Funnels that Convert Buyers

Overview
Want more yeses from buyers—and partners who stick around? This virtual session shows you how to talk about your business so decision-makers pay attention and how to turn interest into signed work. It’s practical, plain-English, and built for busy owners.

We’ll cover:

• Sales messaging that lands: say what you do, for whom, and the results you deliver—without the fluff. Get a simple script for emails, calls, and meetings.
• A simple sales funnel: move someone from curious → meeting → proposal → won/renewal, and fix common stall points.
• Capability statement essentials: what to include (and what to cut) so procurement teams and lenders take you seriously.
• Digital must-haves: quick wins for your website and LinkedIn so you look contract-ready and funder-ready—even from scratch.
• Follow-ups that get replies: copy-and-paste messages to warm buyers and re-engage old leads.

You’ll leave with:

• A clear value message you can use immediately
• An understanding of how to build a simple, tailored funnel map
• A checklist for your capability statement, website, and LinkedIn
• Simple email templates to convert buyers into long-term partners

Facilitator: Mollie Jahner (The Way Forward) • Hosted by: Nebraska Opportunity Exchange (NOE)

Access: The Zoom link will be emailed to registrants a couple of hours before the session.

👉 Save your seat: Register now

Host or Publisher Urban League of Nebraska