Brand to Bank Live: YouTube, Branding & Brand Deals Workshop

Still posting content with no real money coming back?

Most business owners, creators, and entrepreneurs are putting time into content without a clear brand position, no real monetization plan, and no system for turning views into revenue.

Brand to Bank Live was built to fix that.

This live workshop is for business owners, entrepreneurs, personal brands, and creators who want to stop posting just to stay visible and start building a brand that actually pays.

Hosted by SOHK Creative x Attractive Mindset Studio, this workshop will show you how to grow a YouTube channel with intention, build a personal brand people trust, and position your content to create real business outcomes like clients, partnerships, and brand deals.

This is not a fluff networking event.
This is a practical workshop built around one core idea:

Your brand should be built to get customers, not just followers.

If you’ve ever felt like:

• “I’m posting, but I’m not making money.”
• “I don’t know what my brand should actually be known for.”
• “My content gets attention, but not clients.”
• “I know I should be on YouTube, but I don’t know how to turn it into revenue.”
• “I want brand deals and partnerships, but I’m not positioned for them yet.”

This workshop was made for you.

At Brand to Bank Live, you’ll learn how to:

• Clarify what your brand is actually supposed to accomplish
• Identify what you need to be known for in order to attract the right opportunities
• Build content around trust and customer conversion instead of chasing random virality
• Turn your expertise, story, and positioning into stronger YouTube content
• Create content around real audience pain points so your message connects and converts
• Understand how to make your platform more attractive to potential brand partners
• Think like a business owner, not just a content creator, when it comes to monetizing influence

This workshop is led by Joel Hernandez, aka Joedi, founder of SOHK Creative and House of Huemans, who has worked on brand campaign opportunities connected to names like Tiffany & Co., Jaguar, YSL, and Louis Vuitton, while also building his own media brand from the ground up.

Joedi built Legends of the Culture, formerly Ballers Only, from 0 to 7,500+ subscribers in less than 8 months and monetized the channel to the point where YouTube now pays monthly through the YouTube Partner Program. That growth also opened the door to brand deal opportunities that helped shape a different way of thinking about personal brands, not just as content pages, but as real business assets.

In other words, this workshop is not being taught by someone guessing from theory. It’s being taught by someone who has used branding, content, and positioning to create real audience growth, real monetization, and real opportunity.

This workshop is also supported by Darryen Richardson, aka Rich, founder of Attractive Mindset, whose expertise in SEO, organic marketing, and operating a brick-and-mortar podcast studio brings a practical edge to the conversation around visibility, discoverability, and content infrastructure. His experience helps bridge the gap between creating content and building a real-world media ecosystem that supports growth.

Together, this collaboration brings both sides of the equation:
brand strategy and monetization
plus
organic visibility and content production

A lot of people are teaching creators and business owners to chase views.

This workshop takes a different approach.

Instead of building a personal brand around empty reach, you’ll learn how to build one around:

• clarity
• trust
• positioning
• monetization
• opportunity

Because a big audience with no trust does not build a business.
And content without a strategy is just noise.

Your Founding Ticket includes:

• Live workshop training
• YouTube growth and monetization insights
• Personal brand positioning guidance
• Brand deal and partnership perspective
• SEO and organic marketing insight
• Live Q&A
• Networking
• Food included

Date: Friday, May 8, 2026
Time: 7:00 PM
Location: Attractive Mindset Studio, Hollywood, FL

This is an intimate live workshop with limited seats available.

If you’re serious about growing your YouTube channel, building a stronger brand, and learning how to monetize your influence like a business owner, this is the room you want to be in.

Claim your seat now.

Info: Arrive, check in, grab food, connect with other business owners, creators, and entrepreneurs before the workshop begins.

Info: Opening remarks, workshop overview, and a breakdown of why most creators and business owners stay stuck posting content that gets attention but does not convert into real revenue.

Info: Learn how to clarify what your brand should be known for, create stronger positioning, and build content around trust, authority, and customer conversion instead of chasing random views.

Info: A practical look at how Joel grew Legends of the Culture from 0 to 7,500+ subscribers in less than 8 months, monetized through the YouTube Partner Program, and used content as a business asset instead of just a content channel.

Info: Learn how SEO, organic marketing, and the right content environment can help increase discoverability, support long-term brand growth, and strengthen your media ecosystem.

Info: Understand how stronger branding, content positioning, and audience trust can open the door to monetization opportunities like clients, partnerships, and brand deals.

Info: Ask questions, connect with the hosts, and meet other attendees after the workshop.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher SOHK Creative