Brand Therapy Workshop: Mind Mapping for Creatives | MINDART x BogoSplit

Mind Mapping Season is HERE — and we're bringing it to Copley Mall.

Join MINDART Founder & Creative Strategist Wendy Michel and Brand Strategist Vince Hudson for a transformative 2-hour Brand Purpose Workshop designed specifically for Boston's creative community.

This is an experiential brand therapy session — where you'll roll up your sleeves, get into your mind, and walk out with a clearer sense of who you are as a brand and why you exist.

ABOUT BOGOSPLIT:

BogoSplit is Boston's premier destination for independent designers and makers — a collaborative retail space at Copley Mall that champions creative entrepreneurship. Hosting this workshop is part of their commitment to offering ongoing education and resources for Boston's creative community.
WHAT IS BRAND THERAPY?

Brand Therapy is MINDART's signature methodology — a fusion of creative strategy and therapeutic frameworks — used with over 100 organizations including nonprofits, foundations, and emerging brands. It's how we excavate the emotional landscape of a brand to build something real, resonant, and lasting.
WHAT IS MIND MAPPING?

Mind Mapping is a visual brainstorming process that helps you:

• Clarify your values, goals, and impact
• Generate brand language that actually sounds like you
• Develop a purpose statement that guides every decision

Research shows mind mapping increases idea generation by up to 10% and stakeholder alignment by 25%. In our workshops, it's the foundation of everything.
WHAT YOU'LL LEAVE WITH:

By the end of this 2-hour session, you will have:

• ✅ A working Brand Purpose Statement
• ✅ Clarity on your Vision & Values
• ✅ The beginning of your Brand House — the framework that organizes everything from your mission to your messaging
• ✅ A Personal Brand Campaign Statement you can start using immediately

WHO IS THIS FOR?

This workshop is built for:

• Designers & makers building their brand for the first time
• Creative entrepreneurs who've been doing the work but haven't articulated their why
• Established business owners who feel their brand has grown but their messaging hasn't kept up
• Anyone who has ever said: "I know what I do — I just don't know how to explain it"

Know what’s Happening Next — before everyone else does.

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Host or Publisher MINDART