Brand Strategy Workshop

Join us for an engaging "Developing a Brand Strategy" workshop with Kathie Baptista. This event will cover the essential components of a successful brand strategy, including brand audits, mission and vision statements, target audience analysis, and competitor analysis. Attendees will participate in interactive sessions to define a brand's personality and core values. Kathie will guide you through creating a comprehensive brand strategy that impacts visual identity design. Take advantage of this opportunity to gain expert insights and work closely with Kathie.

Kathie Baptista is the creative director and founder of Kathie Baptista Creative Studio, a Latina-owned branding and design studio.

As a first-generation Nicaraguan American from Miami, Florida, Kathie knows the value of individuality and owning your superpower. She graduated from the University of Central Florida with a BFA in Graphic Design and quickly made a name for herself as a bold designer.

With almost 15 years of experience in design, lettering, advertising, and art direction, Kathie has developed visual identities, campaigns, and typographic designs for clients such as Google, Target, PepsiCo, and Charlotte Magazine. Today, Kathie specializes in creating vibrant, impactful brand identities for creative businesses and entrepreneurs.

kathiebaptista.com

We are committed to keeping events accessible to all participants. Your ticket and donation support AIGA Orlando and costs associated with event production costs. If ticket cost is a barrier, please get in touch with [email protected].

AIGA Orlando expects that all attendees treat each other with respect, openness, and in adherence to the guidelines specified in AIGA’s Code of Conduct, which you can find here: AIGA Code of Conduct

By registering and attending/participating in this event, you grant AIGA Orlando permission to capture photo/audio/video of the event and the right to use any image, photograph, voice, or likeness, without limitation, in its promotional materials and publicity efforts without compensation. All media from this event will become the property of AIGA Orlando. Media may be displayed, distributed, or used by AIGA Orlando for any purpose.

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