Brand Storytelling for Success

Schedule

Tue Feb 28 2023 at 09:00 am to 12:00 pm

Location

Online Workshop | Perth, WA

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Discover the power of using storytelling in your marketing and how it can transform the way your brand is seen by customers.
About this Event

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Creating stories or content that represents your brand values can drive interest among new audiences and strengthen connections with existing customers and employees.

In this workshop you will learn the power of storytelling in bringing context and meaning to your business, how you can build your brand, better articulate your story, and differentiate your business from competitors.

We will consider how purposeful storytelling and integrated marketing communications can entertain, inform, and persuade your audience, amplifying your impact and growing your business.

This topic covers

  • Brand storytelling and what makes an impactful story
  • The role of storytelling in driving growth and customer loyalty
  • Finding the right balance between your commercial objectives and audience-centric communications
  • Practical steps to building your business brand and articulate your story

This session is suitable for all small business owners and employees involved in marketing activities.

This online workshop will be recorded and made available for those registrants unable to attend the live event. Registrants will be emailed a link to the recording within 24 hours of the live event taking place. You will have a week to watch the video before the link expires.

The facilitator for this topic, ECU, is ranked Australia's top public university for 'Business and Management' in quality of educational experience, teaching quality, skill development, and student support. With course content developed in consultation with industry groups and the latest theory with hands-on, practical experiences it a great option to build your professional skills and knowledge. 


This workshop is presented by the Small Business Development Corporation, a Western Australian Government agency that helps small business owners to start well, survive and thrive. We offer free resources, business advice and low cost workshops covering what you need to know to boost your chance of business success. Turn to us for free, practical support to help your small business journey run smoothly.

133 140

smallbusiness.wa.gov.au


Important booking information

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email [email protected]

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking by logging into your Eventbrite account. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.


Additional information for online workshop sessions

Please check your computer's suitability for online workshops, including its sound quality, browser, internet bandwidth, speed, and video plugins (if required) before the start of the workshop. We recommend camera and microphone capabilities to interact during online workshops.

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Where is it happening?

Online Workshop, Online Workshop, Perth, Australia

Event Location & Nearby Stays:

Tickets

AUD 20.00

Small Business Development Corporation WA

Host or Publisher Small Business Development Corporation WA

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