Brand Positioning Mastery
Schedule
Tue Jun 09 2026 at 12:00 pm to 01:30 pm
UTC-04:00Location
North State Bank | Raleigh, NC
About this Event
If you’re a solopreneur or small business owner and you feel like you’re doing “all the right things” but still blending into a busy marketplace, this mastery session is for you.
Because here’s the truth: most people don’t need to be a celebrity. They need positioning. The kind of positioning that is beyond logos and colors.
In today’s landscape, you’re either drowning in an ocean of sameness or you’re standing out in a lake of distinction. This session is about becoming the second one.
What You’ll Learn (and Walk Away With)
- Brand positioning vs. brand visuals
- How to stop sounding like everyone else
- How to stand out in person - first impression without a speaking a word
- Your “known for” statement - The simple positioning line that makes people remember you and refer you.
- A practical positioning plan you can use immediately - What to say, what to emphasize, and what to stop doing so your brand stops getting diluted.
Who This Is For
- Solopreneurs ready to become recognizable in their niche
- Small business owners who deliver real value but are not getting the traction they deserve
- Coaches, consultants, service providers, creatives, and local businesses who want to be the clear choice
Seats are limited for this Lunch and Learn because we’re going practical, not theoretical. If you’re ready to stop being interchangeable and start being the one they should listen to, join us for Brand Positioning Mastery: How to Stand Out and Win Your Market.
About Lorraine Chai
Lorraine Chai is the kind of international business advisor you call when you are done collecting “tips” and you are ready for traction.
She has lived the game from both sides: as a business owner who understands the pressure of payroll, positioning, and performance, and as a strategist shaped by proximity to high-level operators. Lorraine has had the opportunity to be coached by 8 to 9-figure entrepreneurs, including Joe Foster (Founder of Reebok), Kylie Jenner, Hugh Hilton, and others. That matters for one reason: she has seen what actually happens behind the curtain when businesses scale and reputations are built.
What defines her work is not hype, and it is not theory. It is a no-nonsense approach grounded in what top entrepreneurs do differently: they make decisions faster, they protect their downside, and they position with intention.
Where is it happening?
North State Bank, 4270 The Circle At North Hills Street, Raleigh, United StatesEvent Location & Nearby Stays:
USD 35.00
