Brand Differentiation: How Brands Stand Out in 2026

How do brands differentiate in the era of AI? Where will human creativity matter most going forward? And where should marketing teams focus their time and energy to truly stand out?

These are just some of the questions we’ll explore at our Annual Agency Panel, Brand Differentiation: How Brands Stand Out in 2026.

BCAMA invites you to join us for our first Thought Leadership event of 2026. We’ll be joined by leading local marketing experts for a morning of agency insights, thoughtful conversation, and meaningful connection with peers and industry leaders.

Panel:

We’ll start with a presentation from 9Letters on the importance and evolution of brand. This will be followed by our Agency Panel moderated by: , CEO of Takt and featuring:

• , Co-Founder & CEO, Inventa
• , Executive Creative Director, WILL
• , Director of Strategy, 9Letters

Schedule:

• Registration Opens: 7:45 a.m.
• Breakfast & Networking: 8:00 – 8:30 a.m.
• Presentation & Panel Discussion: 8:30 –10:15 a.m.
• Q&A: 10:15 –10:30 a.m.

Purchase Info:

• Member: $89 (Early Bird*); $99 (Regular)
• Non-member: $110 (Early Bird*); $119 (Regular)
• AMA Collegiate / Student: $60 (Early Bird*) ; $65 (Regular)
• Group rate: $79 per person (minimum of 6 and more)

*Early Bird ends at March 5, 2026

Book your ticket today before they sell out!

Full refunds will be honoured up to three business days before the event.

Questions? Email [email protected]

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