Brand Clarity Workshop for Small & Independent Business Owners

Get crystal clear on who you’re trying to reach and how to position your business so the right clients recognise your value, without the cost of a one-to-one brand strategy day.

This in-person workshop is designed specifically for small and independent business owners who want to improve their brand and marketing but don’t have the budget for a full private consultancy session. You’ll work through the same strategic process I deliver to £10m+ turnover companies, just in a small group format that makes it more accessible, collaborative and affordable.

You'll leave with direction, clarity and the confidence to market your business more effectively and increase sales.

Perfect for you if you’re a:

• Small business owner
• Independent founder / solopreneur
• Creative, consultant, maker or service provider
• Early-stage or established but unclear on positioning
• Ready to make marketing work instead of just “posting and hoping”

Especially if you:

• Don’t feel confident about who your ideal client actually is
• Struggle to communicate your value clearly
• Attract enquiries that aren’t the right fit
• Want to increase sales without spending more on ads or guesswork
• Know your brand needs work but 1:1 isn’t in budget right now

You’ll work through practical exercises and guided discussion on:

• Brand Guidelines (what they are & why they matter)
• Target Market (who you reallywantto work with)
• Vision, Mission & Values
• Brand Story
• Brand Personality (and make it attract your target audience)
• Tone of Voice (needs to match your personality)
• Ideal Client (get CLEAR on this)
• Brand Value Proposition (why your business issogood)

This isn’t theory. You’ll be building your brand clarity as we go and learning from others in the room.

You'll walk away feeling more confident in your business, knowing what you need to say in your marketing and where you should be reaching out to your target audience.

• Affordable: Access the same process used for £10m+ turnover clients at a fraction of the cost
• Interactive: Ask questions and get live feedback
• Collaborative: Learn from other business owners' perspectives
• Supportive: A safe space to shape your ideas and gain clarity
• Networking: Build connections with like-minded founders

I’ve spent over 15 years helping organisations define their brand, connect with their audience and communicate with confidence, from small independents to multi-million-pound companies. This workshop gives you access to the same level of clarity, just in a format that works for your budget.

Please note these tickets are non-refundable but you can transfer to future workshops with 48 hours notice.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Lisa Ellison @ Liontooth