Brand Building Blueprint Foundations: Practical Brand Management Skills for Growth Focused Marketers
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Most universities teach marketing theory, but not how to actually run a brand and grow a business. Organizations often lack the internal expertise to bridge that gap.
Brand Building Blueprint: Foundations by Tanzeen Alam, Founder & CEO, Tabanta Consulting, a senior FMCG leader with 21+ years of brand and general management experience across Unilever Bangladesh, Hindustan Unilever, Berger, Delhivery, and Emami, is a two-day, hands-on training program designed to equip working brand managers with a repeatable, practical framework for building brands that grow.
Across four modules, participants will learn to:
* Diagnose the business and pull the right growth levers with Growth Strategy — Brand Mission, 4G Growth, NRM, and Market Development
* Identify what the brand needs to win with J2BDs — Brand Audit, Issues & Opportunities, and TGTM
* Create communication that breaks through with Memorable Communications — Grabbing Attention, Distinctive Brand Assets, and Briefing & Judging Creativity
* Build and pitch new ideas with Launching Innovations — Design Thinking, 3 Horizons, and Intrapreneurship
Participants will walk away with a practical brand audit, a prioritized set of jobs to be done for the next 3 years, sharper judgment for briefing agencies, and a working knowledge of how to launch innovation inside their organization — a strong foundation to build on in future intermediate/advanced workshops.
Date: 28 & 29 August, 2026 | 9:00 AM – 5:00 PM
Registration Fee: BDT 30,000 + 15% VAT
Registration Deadline: August 20, 2026
For queries,
Contact: +880 1835 858 601, +880 1720 426 629
Email: [email protected]
#BBFAcademy #BrandBuilding #MarketingTraining
Brand Building Blueprint: Foundations by Tanzeen Alam, Founder & CEO, Tabanta Consulting, a senior FMCG leader with 21+ years of brand and general management experience across Unilever Bangladesh, Hindustan Unilever, Berger, Delhivery, and Emami, is a two-day, hands-on training program designed to equip working brand managers with a repeatable, practical framework for building brands that grow.
Across four modules, participants will learn to:
* Diagnose the business and pull the right growth levers with Growth Strategy — Brand Mission, 4G Growth, NRM, and Market Development
* Identify what the brand needs to win with J2BDs — Brand Audit, Issues & Opportunities, and TGTM
* Create communication that breaks through with Memorable Communications — Grabbing Attention, Distinctive Brand Assets, and Briefing & Judging Creativity
* Build and pitch new ideas with Launching Innovations — Design Thinking, 3 Horizons, and Intrapreneurship
Participants will walk away with a practical brand audit, a prioritized set of jobs to be done for the next 3 years, sharper judgment for briefing agencies, and a working knowledge of how to launch innovation inside their organization — a strong foundation to build on in future intermediate/advanced workshops.
Date: 28 & 29 August, 2026 | 9:00 AM – 5:00 PM
Registration Fee: BDT 30,000 + 15% VAT
Registration Deadline: August 20, 2026
For queries,
Contact: +880 1835 858 601, +880 1720 426 629
Email: [email protected]
#BBFAcademy #BrandBuilding #MarketingTraining
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Where is it happening?
Bangladesh Brand Forum, Dhaka, Bangladesh
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherBBF Academy
