Brand Brilliance: Unleashing the Power of Your Business Identity

Join us for an engaging and illuminating education and panel discussion that celebrates the art of branding within the Black business community. We'll dive deep into strategies, triumphs, and challenges related to building impactful brands. Whether you're a seasoned entrepreneur or just starting your journey, this event promises inspiration and actionable insights.

**Training (11:00 AM - 11:20 AM)**

• Welcome and introduction to the event.
• Acknowledgment of the significance of Black-owned businesses in shaping our economy.
• Brief training on branding yourself and your business for impact.

**Panel Discussion: "Pricing Woes and Triumphs from Local Entrepreneurs" (11:20 AM - 12:20 PM)**

• This panel will feature accomplished Black business owners who have have harnessed the power of branding.
• Panelists will share Brand Storytelling: How they infused their personal stories into their brand narratives; Visual Identity: Strategies for creating memorable logos, color schemes, and visual elements; Community Engagement: Leveraging brand awareness to foster community connections; Overcoming Challenges: Navigating stereotypes and biases in branding. Success Stories: Real-world examples of brand impact.

• Audience Q&A session.

**Breakout Sessions (12:20 - 12:50 PM)**

• Participants can choose from breakout sessions tailored to their needs: "Building Your Brand Voice": Crafting compelling messaging; "Designing a Brand Blueprint": Practical steps for visual branding; "Brand Equity and Social Impact": Aligning brand values with community upliftment.

• Learn about available support programs, grants, and funding opportunities.
• Connect with fellow entrepreneurs, share best practices, and exchange valuable resources.

**Closing Remarks (12:50 - 1:00 PM)**

• Recap of key takeaways.
• Encouragement to continue the dialogue beyond the event.

**Who Should Attend:**

• Black business owners and aspiring entrepreneurs.
• Creatives, Marketers and Brand Strategists
• Professionals interested in pricing strategies.
• Supporters of Black-owned businesses.
• Anyone passionate about economic equity and empowerment in the entrepreneurial ecosystem.

**Registration:**

Don't miss this opportunity to gain fresh perspectives, network with like-minded individuals, and elevate your pricing game. Let's build a stronger, more resilient community of Black entrepreneurs together!

Host or Publisher Black-Owned Business Excellence (WA)