Brand Basics: Navigating Personal vs. Business Branding

Ever feel like your business is Beyoncé and your personal brand is Sasha Fierce? Both are fabulous, but they bring different vibes to the stage. In this workshop, we’ll explore the difference between the two and how one impacts the other in ways that are easy to understand (and even easier to apply).
First up, we’ll tackle that all-important Value Statement (aka your elevator pitch). No stress—I've got a fill-in-the-blank formula that’s basically Mad Libs for newbie entrepreneurs. By the end, you’ll have a pitch that’s as sharp and sassy as you are.
Next, we’ll channel our inner Veronica Mars to figure out your audience. Knowing your target audience is great, but identifying your ideal audience? It's like finding your business BFFs. We’ll use the Audience Targeting Tool—think of it as a matchmaker for your brand and the people who are just waiting to meet it.
This workshop is led by Robyn Sayles of Launching Your Success, who has a knack for turning branding newbies into confident brand bosses. Bring your questions, your quirks, and your favorite caffeine fix. This is going to be a no-BS, all-fun exploration of branding, where we’ll turn complex concepts into aha moments faster than you can say “brand goals.”

*Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact the Tampa Bay Women's Business Centre for more information: [email protected].

About the presenters:

Robin Sayles

Brand Magician|Author|Podcaster|Oddball

Robyn Sayles is a brand strategist and the creative mind behind Launching Your Success. With 20 years of experience in corporate training and sales, she left the corporate world to help creative individuals turn their unique ideas into impactful content. Robyn specializes in helping ambitious, unconventional people find their voice and craft irresistible brand messages. Since 2014, she's been sharing her expertise at conferences, seminars, and through podcasts. Her presentations are a dynamic mix of corporate wisdom, humor, and practical tips. Robyn's goal is to help you achieve big goals while having fun, using her Learning By Surprise framework

We are pleased to offer this webinar free of charge, but donations are always welcome. To make a donation, please visit the link below:

Host or Publisher The Women's Business Centre