Boston | Friendsgiving with Denise Reid of Purple Mango Co.

“From Busy to Built…How to Scale with Better Strategy, Smarter Systems, and Intentional AI”.
About this Event

Join Boston-area wedding and event professionals for an evening of meaningful connections, great conversation, and practical business growth strategies. As we gather for our year-end Friendsgiving celebration, you'll enjoy a full-course dinner, valuable networking, and an inspiring educational session with Denise Felisha Reid, MBA of Purple Mango Co.

In this interactive workshop, marketing strategist and entrepreneur Denise Felisha Reid, MBA introduces the BUILT Framework—a practical approach to identifying what is holding a business back and making more intentional decisions about where to invest time, people, technology, and resources.

Through the combined lenses of business strategy, marketing, systems, and AI, participants will examine where they may have become the bottleneck in their own businesses, determine what truly requires their involvement, and identify opportunities to build more repeatable and scalable ways of working. Rather than simply doing more, attendees will learn how to create capacity by understanding what the business actually needs, strengthening the infrastructure behind the work, and using tools like AI, automation, delegation, and strategic partnerships with greater intention.

Growth creates a new set of challenges for established business owners. The habits, processes, and hands-on approach that helped build the business can eventually become the very things limiting its next stage.

Key Takeaways
Identify the bottlenecks limiting their next stage of growth.Participants will recognize where owner dependence, inefficient processes, inconsistent marketing, or competing priorities may be creating unnecessary constraints on the business.

Make more intentional decisions about what to build, delegate, automate, or stop doing.
Participants will use the BUILT Framework to evaluate what truly requires the owner’s expertise, what should become a repeatable system, and where additional people, technology, or resources can create meaningful capacity.

Apply AI and other forms of leverage more strategically.
Participants will move beyond basic AI use and explore practical ways to support marketing, operations, documentation, workflows, and team growth while keeping human judgment at the center of the business.

Registration Investment:

$65.00 Members | $85.00 Non-Members | Full-Course Dinner + Educational Session included

($10 Late Fee after 5pm, November 5th | Tickets are non-refundable and non-transferable to a new event)

Special Promotion: EVERYONE can receive $10 off. Use promo code – EARLYBIRD. Expires October 23rd.

About Our Speaker:

Denise Felisha Reid, MBA is a Brand & Content Strategist, digital creator, and founder of Purple Mango Co., where she helps entrepreneurs and growing businesses build stronger brands, create impactful content, and develop marketing strategies that drive sustainable growth. Known for her practical, strategic approach, Denise specializes in helping business owners move beyond constant hustle by implementing smarter systems, streamlined workflows, and intentional marketing practices.

With expertise spanning business strategy, brand development, content marketing, and emerging technologies, Denise empowers entrepreneurs to create scalable businesses that are positioned for long-term success. Her engaging teaching style combines real-world experience with actionable insights, equipping audiences with the tools, frameworks, and confidence needed to work more efficiently, maximize their impact, and embrace innovation without losing the human touch that makes their businesses unique.

At the NSBWEP Boston Friendsgiving Networking Event & Educational Session, Denise will present "From Busy to Built: How to Scale with Better Strategy, Smarter Systems, and Intentional AI," sharing practical strategies to help wedding and event professionals build capacity, strengthen operations, and prepare their businesses for the next stage of growth.

NSBWEP Photography, Video & Media Consent Policy:

By registering for and attending this NSBWEP event, you consent to being photographed, filmed, and/or recorded. NSBWEP may use these images and recordings for marketing, promotional, educational, archival, social media, and other organizational purposes without compensation or additional permission. Your attendance constitutes acceptance of this media release policy.