Books & Bourbon
Schedule
Thu, 29 Jan, 2026 at 07:00 pm
UTC-06:00Location
The Vineyard Wine Company | Mcallen, TX
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Books & Bourbon: A Night of Influence and Whiskey DiscoveryJoin us for an evening that blends the psychology behind Influence: The Psychology of Persuasion with the craftsmanship of fine whiskey. This monthly experience is designed for entrepreneurs, professionals, and leaders who want to better understand how decisions are shaped, how trust is built, and how ethical persuasion plays a role in leadership, business, and everyday life, all while enjoying great conversation and exceptional spirits.
Evening Highlights
As we have shared many bottles of whiskey and meaningful conversations during our Books & Bourbon gatherings, I want to make our next meetup a little more festive. For our Christmas bottle exchange, I am inviting everyone to bring a miniature bottle of their favorite whiskey. This adds a fun element to the evening and gives us all a chance to discover something new together.
Whiskey Tasting Experience
Begin the night with a curated whiskey tasting featuring a range of quality selections. Each pour reflects craftsmanship, patience, and intention, qualities that parallel the subtle mechanics of persuasion, influence, and decision-making we will examine throughout the evening.
Book Exploration: Influence: The Psychology of Persuasion by Robert Cialdini
Engage in thoughtful discussion around the core principles that shape human behavior and decision-making. Together, we will unpack concepts such as reciprocity, social proof, authority, commitment, and scarcity, and discuss how these principles show up in business, leadership, marketing, and relationships. The focus is on awareness, ethical application, and using influence responsibly.
Intentional Networking
Connect with entrepreneurs, professionals, and leaders in a relaxed but intentional setting. This is more than casual networking. It is an opportunity to build real relationships with people who value growth, clarity, and meaningful conversation.
A Year-Long Journey Begins
This gathering continues our 12-Month Bourbon & Whiskey Series, where each month we pair a carefully selected whiskey with a book that sharpens thinking and strengthens leadership. Each session builds momentum, creating an ongoing journey of learning, reflection, and connection.
Who Should Attend
Entrepreneurs, executives, veterans, marketers, coaches, and anyone interested in understanding human behavior, strengthening communication, and improving influence with integrity, all while enjoying quality whiskey and great company.
Additional Details
Participants must be 21 or older to participate in the whiskey tasting. Conscious enjoyment is encouraged.
Join us for Books & Bourbon: Where Influence Meets Intention.
Whether you are new to Influence or revisiting its ideas with a fresh perspective, this evening offers insight, connection, and practical awareness, one conversation and one sip at a time.
We look forward to seeing you there.
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Where is it happening?
The Vineyard Wine Company, 115 W Pecan Blvd, McAllen, TX 78501-9556, United StatesEvent Location & Nearby Stays:
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