BOOK LAUNCH: Strategy Execution in Times of Uncertainty

PROMISE-BASED EXECUTION - How to Engage Your People in Strategy Execution and Leverage the Power of Promises to Deliver Great Results

If you already know how to draw up a strategy and gain the support of the whole of your organisation to execute it successfully every time, then this event probably isn’t for you. On the other hand, if you are one of the vast majority of managers or startup founders who finds this difficult, then you should consider attending this book launch.

Most strategies are never implemented as intended. That is the truth of the matter. Usually, it isn’t because the strategy is wrong – it is the execution that is poor. Many executives fail to understand the difference between planning and execution. They don’t understand why the employees lack commitment and fail to follow the grand plan.

Book launch event with the seasoned Leaders and Strategy Execution Experts Claus Maron and Niels Beck who has written the book: “PROMISE-BASED EXECUTION - How to Engage Your People in Strategy Execution and Leverage the Power of Promises to Deliver Great Results.”

We want to bring their knowledge, insights and toolbox to our ecosystem. Consider yourself invited.

Agenda:

14.30: Welcome and networking

14.40: Introduction to “Promise-Based Execution” by Claus Maron and Niels Beck

15.05: Torben Munch – practical experiences with PBE from the CEO and Chairman perspective

15.20: Panel – discussion: Torben Munch, Thomas Krogh Jensen, Claus Maron (moderated by Niels Beck)

15.50: Key takeaways and Q&A

16.00: Drinks, snacks and book signing

We hope to see a lot of our 'fintech friends and family' for this event.

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Dr. Rebecca Homkes, about the book:

“Too often leaders dedicate time to strategy and assume execution will just take care of itself, yet we know it will not! Leading execution by engagement, promises, and commitment rather than burdensome processes, hierarchy, and top-down dictation is the passion of Maron and Beck, and that show’s in their excellent new book Promise-Based Execution. Based on decades of experience and research, they offer leaders a clear, detailed, and practical guide to why Execution Leadership matters and for how to engage your wider group of leaders in making strong commitments to execution and delivering results. It is a must-read for all executives who want to understand why things are not working now, and more importantly how to rethink their approach to execution and finally achieve the promised outcomes.”

Dr. Rebecca Homkes, High-Growth Strategy Expert; Lecturer at London Business School and Faculty at Duke University Corporate Education; and Author of Several HBR Articles

Host or Publisher Copenhagen Fintech