BIPC Bitesize: Create and Capture Demand with Google Ads

What is BIPC Bitesize?

‘BIPC Bitesize’ is a series of 1.5 hour-long events at The Word in South Shields, aiming to educate and inspire busy local businesses and pre-starts.

Enjoy a half-hour presentation on a specific business topic, followed by Q and A and networking. Whatever your industry, you will come away with useful takeaways to help grow your business!

Today’s Topic:

For this BIPC Bitesize session, will talk on how to create and capture demand for your product/service using Google Ads. The event will cover:

· Plotting your customer's journey to purchase/enquiry

· Applying Google’s ad formats to each stage

· Planning for seasonality

· Budgeting

· Measuring success

· How to access further support via the BIPC

About the Expert

Hannah Zora Strong set up Zora Marketing PPC Freelancer & Google Ads Specialist in Newcastle | Zora Marketing to support brands with local customers to get better performance from their pay-per-click advertising campaigns, and has spent the last 10 years managing 100s of Google Ads and LinkedIn Ads accounts for both ecommerce and lead generation clients.

With accolades from The EU Search Awards for Best Local Campaign, The Drum’s 30 Under 30, and Google’s Women In Search initiative, Hannah is keen to share her ads knowledge with SMEs of the NE.

How can the BIPC help support your business?

Tap into an array of free business information resources right at your fingertips including:

- 50+ Experts in Residence

- 12 hours of fully funded bespoke support via Citylife Business Support Grant

- Free-to-access databases, to help your business get access to the latest trends, insights and funding opportunities

- Advice on protecting your business identity

Find out more: https://www.bipcnortheast.co.uk/

This project is funded by the North East Combined Authority through its Integrated Settlement. Supported by South Tyneside Council.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Business & IP Centre Newcastle