BIMA Agency Leaders Lunch: Navigating the Challenges Ahead for 2026

BIMA Agency Leaders Lunch: Navigating the Challenges Ahead for 2026

As agencies adjust in an increasingly complex landscape, the challenges facing the larger agencies in 2026 will probably be shaped by rapid advances in AI, shifting client expectations (and budgets), talent pressures and an evolving regulatory environment.So we can explore how to face these challenges together. BIMA is hosting quarterly leadership lunches, specifically for agencies with a £XXm plus turnover.

This invitation-only session will provide a space for open conversation among peers, focused on the strategic, operational and cultural challenges that larger digital agencies are already encountering—and those still on the horizon.

From future business models and client value to skills, sustainability and responsible innovation, the discussion will look beyond the immediate to what’s next.This is a chance to influence the agenda, share perspective with peers, and help define how BIMA can support the larger agencies in membership throughout 2026.

Rebecca Crook, CEO, MSQ DX

Rebecca Crook is a seasoned digital expert with over 25 years of experience in the industry. She has held significant leadership roles, including Chief Growth Officer at Modern Citizens and, as of January 2025, CEO of MMT and 26 DX, where she focuses on expanding the businesses in the UK and US markets.

Beyond her professional endeavors, Rebecca is deeply committed to charitable work. She was appointed as the Chair of Trustees for The Diana Award in August 2024, reflecting her dedication to supporting and mentoring young people.

Additionally, she co-founded and chaired Saltdean Lido CIC, successfully fundraising over £5 million to revitalize the community pool and building.

Rebecca’s influence extends to thought leadership and mentorship. She serves as a Global Women in Technology mentor and co-chairs BIMA’s CEO & Leadership Council, actively contributing to the advancement of the digital and technology sectors.

Robin Bonn, CEO and founder, Co:definery

Robin Bonn is the CEO and founder of Co:definery, a specialist coaching and advisory practice that helps agency leaders build happier, healthier and more profitable businesses.

Co:definery has worked with many of the industry’s best known agencies – from network agencies including DDB, UM, McCann and MullenLowe, to leading independents like AnalogFolk, Amplify and MSQ.

Robin is also a Marketing Week columnist, the co-chair of BIMA’s Future Growth Council and a mentor for SheSays.

Prior to launching Co:definery in 2016, he spent nearly 20 years in agency growth roles, from start-ups to global networks. He’s also a former member of the IPA’s New Business Group and DMA’s Agencies’ Council.

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