Big Deal Energy™️ | Personal branding with a shot of tequila.

Schedule

Wed Sep 23 2026 at 03:30 pm to 06:00 pm

UTC-04:00
Location

8THIRTYFOUR | Grand Rapids, MI

It's time to be unapologetically you. The Big Deal Energy workshop will show you how.
About this Event

People buy from people, not logos.


Big Deal Energy™(n.): The confidence of knowing exactly who you are, owning your QUIRKS™, and communicating your authentic self unapologetically.

No one will remember your name, job title, or the other boring stuff you tell them. What they'll remember is how you showed up, what you wore, the interesting things about you...it's the stuff that makes you unforgettable: THAT is your Big Deal Energy.

Big Deal Energy™ is named for Leslie Knope from Parks & Rec, who has no idea she’s supposed to be timid or reserved, knows exactly what she brings to the table, and has never apologized for her ambition, drive, or dreams.

You'll work through the QUIRKS™ framework to develop your personal brand, because people buy from people, not logos; if you want to get ahead, you need to be remembered.

It starts with questioning the “norms” or rules meant to keep you small, uncovering your Big Hairy Audacious Goal, identifying what makes you weird and remarkable, reframing your story to be unforgettable, knowing your value, and showing up consistently and authentically as yourself.

When you own, truly own what makes you, you; you’ll see your quirks as an advantage; your story as a differentiator and your ambition as power.

Your "weird" isn't a weakness. It's your Big Deal Energy™️


Who Should Come

If you want to be known, be seen, and make a name for yourself, get your a** in a seat.

Attend on your own, or bring a group.


Personal Branding on Adderrall

The Big Deal Energy™ Workshop uses the QUIRKS™ methodology, which Kim Bode (the one and only) built to replace the outdated four-stage personal branding model (discover, create, communicate, maintain). QUIRKS tackles the real psychological and emotional work required to own your authentic self (and unwind all that trauma).

Duration: 2.5 hours | Format: Interactive, in-person | This is not a lecture. This is doing.


The Sh*t You'll Do
  • Define your BHAG. Your Big Hairy Audacious Goal is what your personal brand is working towards. Every action, opportunity, or thing you say yes or no to moves you toward this.
  • QUIRKS Inventory. It's what makes you you—your passions, skills, accomplishments, experiences, trauma—it's your Big Deal Energy.
  • The 3×3. You’ll understand how others see you, from your mom to the dude you see at the coffee shop every morning when you’re picking up your 5-shot shaken Espresso.
  • Build the Roadmap. Every activity is mapped to your BHAG. If it doesn’t serve the goal, it doesn’t make the plan. This isn’t about being everywhere. It’s about being in the right places, consistently, as yourself. This is your roadmap. The hard part is implementing it.

Powered by ADHD & 5-Shot Shaken Espressos

Kim Bode’s been called “too much,” an acquired taste, aggressive, abrasive; and all the other adjectives used to describe loud women. If it’s an uncomfortable truth; Bode’ll say it - thank her ADHD because she wants you to own your weird, use your voice (not Claude or ChatGPT), step into your Big Deal Energy™️, and for everyone to stop calling soft skills soft. She founded 8THIRTYFOUR, her communications and learning company, over 19 years ago and is the creator of Big Deal Energy™ - personal branding with a shot of tequila.
20 years racks up a lot of achievements, like being a Forbes Top 200 PR Firm, Crain's Top Leader in DEI, Michigan Woman-Owned Small Business of the Year, Michigan’s 50 Companies to Watch, PRSA JEDI Communicator of the Year, and like 100+ communication awards.
When Bode speaks, facilitates or gives a keynote, it comes from 20+ years of strategic communications colliding with her ADHD, love of a good f-bomb, trauma survived, stories lived, the spectacular failures and lessons collected and the absolute hijinks of nine rescue dogs (and a husband).


Event Photos

Where is it happening?

8THIRTYFOUR, 1365 Plainfield Avenue Northeast, Grand Rapids, United States
Tickets

USD 81.88 to USD 249.00

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