Beyond the Turndown

San Diego’s development conversation is dominated by rising costs, tight financing, and difficult project economics for traditional infill multifamily.

Those realities deserve serious attention, but they do not tell the entire story.

While some developers are pulling back, others are finding opportunity in for-sale townhomes and higher-quality housing that combine strong buyer demand, livability, density, and workable construction economics.

This forum asks a practical question:

Which housing products make sense to build now, where do they make sense, and what does it take to deliver them successfully?

A flight to quality, smarter density, and shifting buyer preferences may be opening opportunities for larger units and home-based design that differ meaningfully from the traditional infill multifamily model. We’ll put that thesis up against real market signals, project examples, construction costs, and architectural choices, without assuming any single product wins everywhere.

Speakers

Market | Andy, Newmark
Where demand is emerging, for-sale vs. for-rent dynamics, and what buyers and investors are rewarding.

Construction & Execution | Noah, Gottsik Construction
Real project numbers comparing small-unit infill (including a ~400 sq ft unit) with larger products such as townhomes.

Architecture & Design | Brett, Safdie Rabines
How design choices like floor plans, parking, in-unit laundry, and privacy drive feasibility and buyer appeal.

Financial Strategy | Wes Colbath, NLG West; Founder, Kinetic San Diego
Wes advises business owners on tax planning, business continuity, risk management, and liquidity. He also founded Kinetic San Diego, a professional community connecting entrepreneurs and specialists across technology, real estate, construction, and other industries.