Beyond the Stars: Transforming a Memorable Moment into Measurable Impact

Beyond the Stars: Transforming a Memorable Moment into Measurable Impact

Discover how Yelp utilizes strategic experiential marketing and community partnerships to transform brands, amplify stories, and build loyal audiences. In this results-driven case study, you’ll learn how Yelp Orlando's signature annual event brings together over 1,000 engaged locals, dozens of standout businesses, and a beloved nonprofit -- creating a powerhouse of community, commerce and cause. Get an insider’s look at the proven PR tactics for building buzz year after year, connecting brands with their ideal customers, and driving measurable business. You'll walk away with fresh ideas, the real numbers behind engagement and ROI, and actionable strategies, including free tools from Yelp, to help you deliver impressive results for your clients.

Anna LaBeau is the Community Director for Yelp Orlando. With a degree from UCF’s Rosen College of Hospitality and over 13 years of experience in event planning and marketing, she leads Yelp’s local marketing, social media, and events program across Central Florida. Anna is dedicated to connecting passionate locals with the unique businesses that give Orlando its vibrant character, making her the ultimate authority on community-driven ROI.

Networking & Breakfast: 8 – 8:30 a.m.

Program: 8:30- 9:30 a.m.

Location: Orlando Science Center | 777 E Princeton St, Orlando, FL 32803 | Our Planet, Exhibit Hall

Parking: If using a GPS, use the address 782 East Princeton Street, Orlando, FL 32803. Parking is complimentary. Please bring your parking voucher into the building and validation will take place in the lobby upon exiting the event.

Know what’s Happening Next — before everyone else does.

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Host or Publisher FPRA Orlando Area Chapter