Beyond the Rings: Inside the 2024 Summer Olympics

Join us as we dive into the marketing strategies and innovations that emerged during the recent Summer Olympic Games. Hear from reporters about their on-the-ground experiences, gain academic perspectives and be inspired by the journey of an Olympic medalist. Also, hear from a few of the Manship School students who participated in the first-ever LSU Manship School Olympics Project. This event promises valuable insights and inspiration to ignite your passion for marketing, journalism and the Olympic spirit.

This event will kick off the LSU Manship School Sports Summit, which explores trends, challenges and innovations in the sports media industry.

Panelists include:

• Roxanne Coche, Ph.D., Associate Professor & Interim Chair of Media Production, Management and Technology for University of Florida
• Kenon Brown, Ph.D., Director of the Institute for Communication & Information Research and Professor of Public Relations for University of Alabama
• Scott Rabalais, Columnist and Sportswriter for The Advocate
• Carol Lewis, Three-time U.S. Olympic Champion (Long Jump)

Host or Publisher LSU Reilly Center for Media & Public Affairs