Beyond the Possible: Rethinking Creativity with AI

For decades, creative work has been shaped as much by constraints as by imagination. Budgets, timelines, and logistics have always set the outer limits of what marketers could attempt. AI changes that equation. It isn’t just a tool for efficiency — it’s a possibility engine.

In this session, commercial food and beverage photographer turned AI artist and storyteller Teri Campbell will guide attendees through an exploration about how AI enables marketers to pursue ideas that once felt out of reach.

From visualizing campaign concepts that would have been too costly to produce, to multiplying options for testing and iteration, AI is shifting creativity from a world of limits to a world of expansion.

• How to shift your mindset from replacement to possibility — moving beyond “what AI can do cheaper” to “what AI makes possible.”
• How to use AI to explore ideas, campaigns, and prototypes you may have never attempted because of budget, time, or logistics.
• Why the most valuable role of AI may be in multiplying creative options, stretching briefs, and opening up new territory for imagination.
• How to empower your teams to use AI to think bigger while keeping human taste, strategy, and judgment at the center.
• A framework for identifying where AI expands — not just accelerates — your creative process.

Teri Campbell is a commercial food and beverage photographer turned AI artist and storyteller. For nearly four decades, he has helped shape the visual identity of global brands including Baskin-Robbins, Wendy’s, KFC, Maker’s Mark, Kraft-Heinz, Jimmy John’s, and Kellogg’s. Today, Teri is channeling that same craft into AI image generation, exploring how emerging tools can expand creative horizons and transform marketing. Recognized as one of the Top 200 Digital Artists Worldwide, he speaks and writes regularly about the intersection of creativity, technology, and brand storytelling.

LinkedIn: linkedin.com/in/teristudios

Event Notes:

• This is a HYBRID event! After you register for the event, you will receive the Zoom login information via email -or- you are encouraged to attend in person at OfficeKey Rookwood, 4030 Smith Road, Suite 200, Cincinnati, OH 45209. Lunch will be served.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second Wednesday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Jeff Hendrickson, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

Learn more at AMACincinnati.org

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