Beyond the Mic: Integrating Podcasts into Your PR & Marketing Strategy

Join the PRSA-SF community and iHeart Media for an evening of high-level insight as we bring together top voices in podcasting, radio, and content creation to discuss how audio is reshaping the PR and marketing landscape — and what that means for communicators.

Whether you're building a branded podcast from scratch, looking to land your clients on the right shows, or trying to understand how audio content fits into an integrated campaign, this evening gives you practical insight into what makes podcasts work, and how communicators can show up as better partners in this space.

The evening features two panel conversations: a focused Q&A on the PR and earned media side of podcasting, followed by a deeper dive into creation, production, and growth with voices from across the audio world.

Featured Guests

• Chef Matthew Dolan is Co-Owner and Executive Chef of 25 LUSK
• Marcus D is the Morning Show Host of Marcus in the Morning on Star 101.3
• Taylor Folsom is iHeart Media on-air talent and producer
• Jose Penaloza is iHeart Media podcast producer and social media influencer

What to Expect:

• Insights on pitching podcasts as earned media and positioning audio content for clients and stakeholders
• Practical advice on repurposing podcast content to maximize reach and media opportunities
• Q&A session where you can ask panelists your podcast and media questions
• Networking with PRSA-SF members and Bay Area marketing and PR professionals

We can’t wait to see you there!

Refreshments and small bites will be provided.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Public Relations Society of America - San Francisco Chapter