Beyond the Map

More than an event — it’s a shared evolution.
Beyond the Map builds on the rich legacy of Service Design Days to bring together the changemakers of today — and tomorrow. Rooted in a decade of thoughtful dialogue and bold experimentation, this gathering challenges service design to step beyond what we already know.

Here, we connect the dots — between past journeys and future insight, between deep expertise and live action. Intimate by design and provocative by nature, Beyond the Map creates space for real conversations, real-time thinking, and lasting transformation — for people, teams, and brands alike.

Info: Join us on the beach as the sun sets over Barcelona. Pick up your pass, meet the speakers and your fellow delegates, and kick off Beyond the Map with drinks, conversation, and a shared sense of purpose. This isn’t just a check-in — it’s where the journey begins

Info: We’ll step into the wider design conversation with a special session co-hosted with BDW — connecting global trends with local energy. It’s your chance to zoom out, get inspired, and see how service design fits into the bigger picture.

Info: Registration continues with coffee and pastries in the main foyer and out on the terrace. Ease into the day, reconnect, and get ready for what’s ahead. Sessions begin shortly after.

Info: We kick off with a look at the key trends shaping design thinking today — featuring cameos from the brands turning insight into action and leading the change.

Info: Follow your own path through a mix of talks, panels, and workshops — from brands in the field and academics pushing the boundaries of theory. Real stories, tested ideas, and honest lessons.

Info: The afternoon brings more case studies, deeper dives, and collaborative sessions. Join conversations where research meets practice and roll up your sleeves to explore what’s possible.

Info: End the day with a keynote that zooms out — offering sharp insight and fresh perspective from outside the service design bubble. A moment to reflect, reset, and recharge.

Info: Join us on the terrace for drinks, bites, and great conversation. Connect with sponsors, speakers, and fellow attendees as we wind down a full day of ideas and inspiration.

Info: Join us at the Design Hub for a relaxed start to the day. Grab a coffee, reconnect with fellow attendees, and get ready for what’s ahead.

Info: We start the day with a forward-looking keynote exploring where design is headed next — fresh thinking to challenge assumptions and spark new ideas for the road ahead.

Info: The morning opens up with focused sessions designed to stretch your thinking. Join expert-led discussions, peer exchanges, and hands-on formats that bring bold ideas into practical focus.

Info: Afternoon sessions invite you to go deeper — whether you’re prototyping new approaches, debating real-world tensions, or drawing fresh links between strategy and experience.

Info: Wrap up Beyond the Map with a final drink, shared reflections, and good company. A moment to celebrate what we’ve learned and the connections we’ve made.

Host or Publisher BeyondTheMap