Beyond The Hype: How To Use XR and Emerging Technologies For Real-World

Name: Beyond The Hype: How To Use XR and Emerging Technologies For Real-World
Start: 2025-12-10T12:30:00+00:00
End: 2025-12-10T15:30:00+00:00
Location: STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ

Schedule

Wed Dec 10 2025 at 12:30 pm to 03:30 pm

UTC+00:00

Location

STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ | Birmingham, EN

Beyond The Hype: How To Use XR and Emerging Technologies For Real-World Impact
There is a lot of hype around creative technologies.
About this Event

Workshop 2 - Beyond The Hype: How To Use XR and Emerging Technologies For Real-World Impact (Lunch provided)

There is a lot of hype around creative technologies. From VR headsets, to AR glasses, and the host of platforms set to transform how we live and work. So how do you apply these technologies for real-world impact now?

How do you cut through the noise? In this workshop, strategist and consultant Ian Ravenscroft (Founder, Green Raven) invites you to explore the technologies making a difference today outside of the CreaTech hype cycle.

Who should attend?

If you’re curious about CreaTech and how creative technologies can drive genuine innovation beyond all the hype then this workshop is for you. It will help you to gain clarity on which tools and trends are actually delivering results right now, and how to apply them meaningfully within your own projects or organisation.

Whether you work in the arts, digital media, education or business innovation, this is a chance to cut through the noise, connect with like-minded creatives and discover practical ways to harness CreaTech for real-world impact.

CreaTech Frontiers is a 5-year £7.2 million project funded by the Arts and Humanities Research Council (AHRC), part of UK Research and Innovation (UKRI) establishing a West Midlands CreaTech ecosystem by funding collaborative R&D, supporting business innovation and developing skills and talent.

About the facilitator - Ian Ravenscoft

Ian Ravenscroft is founder of Green Raven, a consultancy that helps organisations think strategically, apply creative and emerging technologies, and innovate in commercial and cultural spaces.

Ian’s work with Green Raven includes being strategy lead at award-winning XR company Juice Immersive, providing strategic advice to cultural organisations for Arts Council England and Bloomberg, assessing funding calls and mentoring for The Space, and supporting innovative businesses for Creative UK and STEAMhouse.

Previously, Ian worked at the BBC as part of BBC Three and the Digital Guerrillas innovation team. He has also supported projects as part of the Commonwealth Games and UK City of Culture, and has produced immersive narratives for BFI and StoryFutures with BAFTA and RTS award-winning animation house Second Home Studios.