Beyond the Game. Built for Business.
About this Event
Los Angeles is center stage. The question is whether your business will be ready.
On July 10th — the day of the FIFA World Cup Final — Square is hosting Beyond the Game. Built for Business., a free Small Business Summit on Market Street in Inglewood. Education programming presented by LA Create Space Grow, in partnership with Square.
This is more than a watch party. While the world tunes into Market Street for the final match, we're giving 50 small business owners a morning built specifically for them real training, real tools, and direct access to the Square team, designed to help you grow now and compete for the next decade of opportunity LA28 is bringing to this city.
What you'll walk away with:
- A clear understanding of how Square's full ecosystem can power your business
- Practical AI tools you can put to work immediately
- A direct connection to a Square account manager
- Free Square hardware
- A foot in the door with LASEC's LA28 supplier network
- FREE Breakfast, Lunch and Sip & Sonder coffee provided
This is the kickoff. The first step in an ongoing partnership between Square, LA Create Space Grow, Mayor Bass' Office, and LASEC to make sure LA's small business community isn't just watching history happen — they're part of building what comes next.
📍 300 S Market Street, Inglewood, CA 90301
📅 Thursday, July 10, 2026
🎟️ Morning summit limited to 50 business owners — waitlist available
Hosted by Square. Education programming presented by LA Create Space Grow.
Agenda
🕑: 09:00 AM - 09:30 AM
Breakfast + networking | Sip & Sonder coffee
🕑: 09:30 AM - 10:00 AM
Business Growth & Operational Readiness | Martin Guerrero
🕑: 10:00 AM - 10:30 AM
Technology, AI & Global Commerce | Terell Johnson
🕑: 10:30 AM - 10:45 AM
Break + light bites
🕑: 11:00 AM - 12:00 PM
Built to Last: How LA Businesses Survive, Scale, and Seize the Moment.
Info: Major events come to a city, the world watches, the cameras roll and too often, local businesses never see a dollar of it. This panel is a real, honest conversation about why that happens and what we're doing differently this time.
Hear from people who sit on every side of the table: the city official who can speak to what's coming to Inglewood and why it matters, the procurement leader who knows how these processes work and where the doors really are, and the small business owner who has lived the wins, losses, and pivots on the ground in this neighborhood.
This conversation gets specific the lack of transparency businesses face accessing contracts for events like the NFL and NBA All-Star Game, what it takes to be sourcing and contract ready, and how tools like Square can help local businesses prepare for what's ahead with LA28. No vague inspiration. Real talk.
🕑: 12:00 AM - 02:00 PM
Square 1-1 Appointments and Demos
Info: Sit down with a Square account rep and get real answers — whether you're dealing with existing frustrations, looking to scale what's already working, or brand new to Square and ready to get started. Bring your questions. Leave with a plan.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
