Beyond the Basket: Understanding the Irish Shopper in 2026

The Irish shopper is evolving - shaped by shifting economic pressures, changing lifestyle priorities, and new expectations around value, sustainability, and convenience. Join us as we dive into what these changes mean for the industry and those looking to engage Irish consumers.

will set the scene with an economist's view on the Irish shopper—exploring the trends, challenges, and opportunities ahead.

Austin will then be joined on stage for a panel discussion, hosted by (VP Global Marketing, Glanbia Performance Nutrition) including (Trends & Insights Specialist, Bord Bia) and (Editor, ShelfLife magazine).

The panel with share their perspectives on:

• How retailers are adapting to changes in consumer behaviour
• Food and drink trends to watch out for in 2026
• Prospects for the retail economy

Know what’s Happening Next — before everyone else does.

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Host or Publisher Marketing Society of Ireland