Beyond Networking: Four Clarity Questions Every Business Owner Must Answer

Most business owners don't actually hate networking — they hate talking about themselves. This 90-minute working session fixes the real problem underneath that. Instead of handshake tips you could Google, we get to the four clarity questions every owner has to answer before walking into any room: what problem you solve better than anyone, who needs it most, what deserves your attention right now, and where those people actually gather. Get clear on those, and promoting your business stops feeling salesy — it just sounds like solving a problem you're glad to solve. Come ready to work: you'll leave able to walk into any room and say, in one sentence, exactly what you do and who you're looking for.

About the Facilitator

Jerry Howard, MBA, LNHA is the founder of Executive Corps®, a U.S. Marine Corps veteran, and a doctoral candidate in industrial-organizational psychology. He bought and scaled his first company more than sixfold and has mentored and judged growth-stage CEOs through Virginia’s Scaling4Growth program. His work teaches founders and owners decision clarity under pressure and how to turn what they do into something they can clearly say — and sell.