Beyond Lead Gen: How Demand Gen Is Changing the B2B Marketing Landscape.

A Breakfast Meet-Up for B2B Marketers - Tuesday 17th, September 2024.

It’s the most important meal of the day so start your day right with the Bitesize B2B Marketing Breakfast. Come away with new ideas before most people have decided what to put on their toast.

This month's topic...

Traditional lead generation receives a lot of flack, where leads are generated by marketing and then just thrown over to sales.

But is that really the most effective approach?

We’ll explore how Demand Generation goes beyond just creating leads and how you can align marketing with sales to drive real revenue growth.

Included in your ticket:

• Free coffee and tea
• Panel discussion with thought leaders
• Ample time for Q&A from the audience
• Networking with like-minded B2B marketers
• Manchester City Centre location: Bonded Warehouse by Department

Packed to the brim with B2B marketing know-how. No sales pitches.

We’ve all been there, you go to a meet-up with the best intentions. Only to receive a soft-touch talk, vaguely disguised as a pitch. No thank you, we don’t want your demo. We’re here to learn.

Helping you achieve that, we have:

Christian Radley, Co-Founder at Ziggy.

Christian is a Go-To-Market leader and co-founder of Ziggy, a leading demand generation agency specialising in B2B Enterprise and SaaS companies. Christian spearheads the strategy team, data function, and new business sales, driving innovative approaches that help clients achieve measurable revenue growth.

With a firm belief that marketing should be directly accountable for revenue, Christian works closely with data engineers and performance marketing teams to ensure that every marketing effort is aligned with financial outcomes. He is passionate about leveraging customer insights to reshape Go-To-Market strategies, particularly in understanding how different customer segments impact critical metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

Josh Tulip, Chief Growth Officer at Revolution.

Award-winning revenue growth specialists, who help high-performing, ambitious companies to grow faster and grow better.

Taking a holistic view of sales, marketing and customer service they identify growth levers and friction points. Applying technological and systems improvements, their team of specialists unlock growth-blockers and embed highly effective growth campaigns.

Come down to the next Bitesize B2B Marketing Breakfast:

• Free coffee and tea
• Panel discussion with thought leaders
• Networking with like-minded B2B marketers
• Manchester City Centre location: Bonded Warehouse by Department

Click the "Get tickets" button now to secure yours.

For B2B marketers by B2B marketers.

The team behind Bitesize all have day jobs at a B2B agency, with a range of clients from the construction, recruitment, and tech industries.

Starting as a newsletter, we aim to grow this into its own brand. Which now includes a podcast and this in-person breakfast event.

Our aim is simple... to help marketers at B2B companies improve their marketing efforts.

We want to create a thriving community where we can learn together.

Located at Department Bonded Warehouse, when asking Google for directions, it will try and send you around the back of the event space.

Therefore, the best destination to put into Google Maps is for The Crystal Maze LIVE Experience as this tries to direct you the correct way from the front.

You want to come off the main road, Lower Byrom Street, and walk down and past Crystal Maze and Department is just on your right -- the big wooden doors.

Host or Publisher Bitesize B2B Marketing