Beyond Games: Transmedia Summit London 2026

• Featuring talks and panels on current and future challenges plus opportunities in the transmedial landscape…
• Explore the future of shared IP and cross-media storytelling
• Examine collaborations across games, film, TV, music, and beyond
• Discuss technological convergence (engines, tools, and production pipelines)
• Highlight investment and partnership opportunities between sectors

The PG Connects conference series is excited to be bringing some movie magic, animation insight, and transmedia talk to London in January 2026.

Hosted at the Barbican, one of the UK’s leading arts and performance venues, the one-day event will explore the creative and commercial intersections between games, film, TV, music, and other media.

Transmedia is one of the leading trends in the entertainment industry, from cross-media IP (with game titles such as Super Mario, Minecraft and Sonic topping box offices, Fallout and The Last of Us scooping TV awards, and more), to sharing technology or technical insight (Epic’s Unreal and Unity tech, we’re looking at you), and entirely new experiences that blend different streams like the metaverse.

Games companies are at the heart of these developments, with Sega actively quoting transmedia as one of the reasons to buy Rovio – adding Angry Birds to its stable of Sonic, Yakuza, Streets of Rage and other film-friendly brands.

Meanwhile, the likes of Supercell are busy crossing all the streams to bring top talent like John Cena, Chris Hemsworth and Spongebob into crossovers and adverts for games, whilst also working on various plans to bring the Clashverse to different screens – with a Netflix animated series first up.

Running on its own stage, the summit will feature content tracks offering talks and panels with professionals and thought leaders from the transmedia sector. Gazing into a cross-medial future, discussions will revolve around challenges and opportunities relating to IP, shared technology, new business models, investment programmes, and plenty more.

• Brand new event for London dedicated to exploring the vast opportunities of cross-medial development
• Focused conference programme of talks and panels on dedicated stage within the celebrated Barbican event space
• Access to comprehensive expo area showcasing games companies
• Option to upgrade access to full PG Connects London conference (being held at The Brewery, just five minutes' walk)
• Mix with up to 3,000 global games industry delegates (PGC London attendees get full access to this summit via their ticket)

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Host or Publisher Steel Media (Publishers of Pocket Gamer, PC Games Insider, Blockchain Gamer)