Beyond ad spend: Building authority and community in your category

Schedule

Thu Aug 27 2026 at 06:00 pm to 09:00 pm

UTC+10:00
Location

The Commons Collins Street - Melbourne | Melbourne, VI

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Join us for an evening of networking and a panel discussion on how e-commerce and retail brands can grow beyond ad spend.
About this Event

There’s more to growing an e-commerce or retail brand than increasing your ad spend.

So, where else should brands be investing their time and energy?

Join us for an evening of networking and an honest panel discussion about what we’re seeing on the ground across SEO, AIO and PR, with perspectives from both agency and brand side.


Speakers:

You’ll hear from three industry specialists:

  • Ryan Martin Remarkable Digital and eCommerce Australia
  • Chelsea Cucinotta Honey Buzz PR
  • Paul Goodsell – Sell Good Consulting and Hiking Food Australia


What you’ll take away:

  • Growth strategies beyond paid advertising
  • How SEO, AIO and PR work together to improve visibility and earn brand authority
  • Practical ways to build a loyal community around your brand
  • Where the biggest opportunities lie for e-commerce and retail brands


Who it’s for:

Founders, business leaders and marketing professionals working across e-commerce and retail.


The details:

Thursday, August 27

6pm to 9pm

The Commons Collins Street

Level 1, 55 Collins Street


Each ticket includes networking, a panel discussion, canapés and a limited bar tab.

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Where is it happening?

The Commons Collins Street - Melbourne, 55 Collins Street, Melbourne, Australia

Event Location & Nearby Stays:

Tickets

AUD 22.49

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Honey Buzz PR
Host or PublisherHoney Buzz PR

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