Better Data, Better Marketing: Measurement, AI and Privacy in Practice

BCAMA's Better Data, Better Marketing: Measurement, AI and Privacy in Practice

Details:

The media landscape in Canada is changing: Cookie banners, browser changes, new privacy laws and AI are changing what marketers can see and measure. 

Join BCAMA and Monks for a practical morning on how Canadian brands are using privacy-first strategies built on first-party data and still getting great marketing results. Hear from Google on how to use its tools to better understand your audiences and improve performance, and get an inside look at how Canadian Tire is making it work.

You'll learn how to:

• Identify which metrics and data signals you can trust
• Build more reliable AI-powered workflows
• Improve measurement, audience development and optimization
• Ask better questions of your data, platforms and analytics teams

Breakfast and networking included.

Venue:

We’ll be hosting the event at UBC Robson Square, C300 Theatre , 800 Robson Street, Vancouver located on the downstairs level.

Schedule:

• Registration Opens: 7:45a.m.
• Presentation & Panel: 8:30 am–10:30 am.
• Optional networking and 1:1 questions with the speakers: 10:30 am - 11 am
  

Purchase Info:

• Member: $89(Early Bird*); $99 (Regular)
• Non-member: $110 (Early Bird*); $119 (Regular)
• AMA Collegiate / Student: $60 (Early Bird*) ; $65 (Regular)
• Group rate: $79 per person (minimum of 6 and more)

*Early Bird ends at Nov 16, 2026

Book your ticket today before they sell out!

Full refunds will be honoured up to three business days before the event.

Questions? Email [email protected]

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to access our educational, social, and professional events at the members-only rate. Plus members have access to an exclusive BCAMA members only activity and invaluable AMA resources and toolkits.