Berner: Becoming Legend
Schedule
Thu Mar 05 2026 at 06:00 pm to 09:00 pm
UTC-07:00Location
Changing Hands Bookstore | Tempe, AZ
Billboard-charting rapper and Cookies co-founder/CEO Berner signs Becoming Legend, his guide to bold risks and building a legendary brand.About this Event
Billboard-charting hip-hop artist and Cookies co-founder and CEO Berner will be signing his book Becoming Legend, a blueprint for taking the right risks, scaling new heights, and building a legendary brand.
ABOUT THE LIVE EVENT
- Registration via Eventbrite is required.
- All tickets are general admission to the meet-and-greet line and include one (1) copy of Becoming Legend.
- Books will be distributed at the venue on event night.
ABOUT THE BOOK
Armed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand.
Berner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley.
In Becoming Legend, Berner pulls back the curtain on his incredible rise to success while bringing to light how he did it and how you can too, including:
- It Starts with a Vision: Potential is everywhere. Recognize opportunities and don't be afraid to think big.
- Access Is Everything: Your network is your net worth. Learn how to leverage and increase your access to impactful people.
- Become Timeless: Creating an identity is crucial in brand-building, whether it be you or your logo.
- Put Your Fingerprints on Everything: If you let people speak for you or represent your vision, a great idea may never blossom.
- Never Be Afraid to Throw Back Whales: Learn to trust your gut. Not all money is good money.
Becoming Legend is the instruction manual for all aspiring entrepreneurs to not just get rich but leave a legacy.
ABOUT THE AUTHOR
BERNER, born Gilbert Anthony Milam, Jr., is the co-founder and CEO of Cookies, the most globally recognized cannabis brand in the world. He is also a Billboard charting hip-hop artist.
Where is it happening?
Changing Hands Bookstore, 6428 South McClintock Drive, Tempe, United StatesUSD 36.69
