Berkeley Academy - Internal Communications (London) 30th April 2026

Most business leaders believe their communications are clear. Most employees disagree. And HR sits right in the middle of that gap. That gap becomes critical during times of change and transformation. When people don’t understand the story, they resist it, question it, or disengage.

This workshop is designed to fix that.

In two hours, we help HR Directors and Managers shift from sharing information to shaping stories people believe in.

Using Berkeley’s storytelling model, participants learn how to turn complex change into something human, clear, and actionable.

Because facts inform, but stories move people.

· HR Directors leading change

· HR Managers driving engagement and communication

· Leaders who need teams aligned during uncertainty

This is an open course, designed to give a shared foundation across teams.

1. Why messages fail

We explore the HR story gap and where confusion starts.

2. The storytelling model

A practical framework to:

· A platform that brings a little bit of Hollywood to HR

· Put employees at the centre – the real heroes of your story

· Explain the “why” behind change

· Narrative structures

· Storytelling-in-action case studies

· Clarify what success looks like

3. Real HR scenarios

We apply storytelling to moments that matter, from restructures to leadership messaging.

4. Practical exercise

Participants reshape a typical HR message into a story they can use immediately and take back in to the business.

What participants take away

· A clear structure for storytelling in HR

· More confidence guiding leaders and managers

· Tools to make communication land

Most importantly, they can answer: “What does this mean for me?”

The impact

When HR leads with story, organisations see stronger engagement, faster adoption, and more confident leadership. That is the difference between people hearing change and believing in it.

Chris is the founder, chief storyteller and CEO of the Berkeley Communications Group that comprises PR and communications hub agencies in the UK, Germany, US and Australia, plus a global network that extends to Asia Pacific, the Middle East and Latin America. The group also includes a global research and analytics company Arlington Research.

He is also the founder of the Berkeley Storytelling Academy, Europe’s only accredited business storytelling training organisation as well as an approved trainer and lecturer in brand and business storytelling with the Chartered Institute of Marketing (CIM) and Tech UK. Areas of specialism include brand messaging, PR and communications, media training and crisis communications working at the highest level within countless global corporations advising on strategic communications since setting up the company in 1988. He started his career working as a reporter on national and lifestyle media beforemoving into the world of business journalism as an editor and publisher.

View Chris's Linkedin profile

Berkeley Communications specialises in strategic communications and creative business storytelling (www.berkeleypr.com). We achieve outstanding results through a storytelling process that is uniquely ours and draws upon techniques used by filmmakers, authors and journalists. As well as delivering storytelling, we also teach it. The Berkeley Storytelling Academy (www.berkeleystorytelling.academy) exists to inspire marketing professionals and business owners to bring storytelling into the DNA of their organisation. HQ is in the UK (London and Reading) and we have subsidiaries in Australia, Germany, France, and the US as well as a network of partners spanning Asia Pacific, North America and LatAm.

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