Behind the Scenes of K-pop

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Renowned for their remarkably active, passionate, and omnipresent fanbase, K-pop artists enjoy unparalleled exposure and engagement on the global stage. From sold-out world tours to staggering album sales, K-pop is making its mark.
Behind the Scenes of K-pop is an exciting, all-day symposium featuring insiders and experts who will foster conversations about the art, culture, business, and future of the international music sensation.
Touching on songwriting, marketing, journalism, and everything K-pop, speakers will include:
> , music producer and songwriter for TWICE, AOA, NCT, and WENGIE
> Joen Choe, senior vice president of marketing and partnerships at
> , senior culture editor at Teen Vogue
> Justin Hahn, chief creative officer and international officer at
> Daniel Hong, COO of and entertainment manager spearheading VCHA
> , columnist at the Chicago Tribune
> , head of music and podcasts content strategy at YouTube in North America
> Marissa Putney, vice president of global artist and label services at
> , songwriter for ITZY, ENHYPEN, and NMIXX

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Presented by USC Visions and Voices: The Arts and Humanities Initiative. Organized by Hye Jin Lee (Communications) in collaboration with the USC Annenberg School for Communication and Journalism and the USC Thornton School of Music. Co-sponsored by the Korea Foundation and Asian Pacific American Student Services.

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