Beginner SEO Workshop: First Steps

A practical workshop designed for start-ups, small business owners, and anyone looking to improve their online presence. No prior SEO knowledge is required.

What’s Included:

Introduction to SEO and why it matters for your business

Google’s SEO best practices explained simply

Hands-on guidance using free tools:

• Google Trends
• Google Analytics (GA4)
• Page Speed Insights
• Google Business Profile
• Free supporting tools: Yoast SEO (backend optimisation) and SEMrush scanner
• Practical setup support: meta tags, keywords, site speed checks, and Google

Business Profile optimisation

Templates to take away, including:

• SEO Action Plan Checklist
• Keyword Research Tracker
• Content Optimisation Worksheet

Outcomes:
By the end of this session, attendees will understand the essentials of SEO, have the confidence to use free tools, and leave with a clear step-by-step plan to improve their website visibility.

Date: Friday, 6 feb

Time: 10am - 12pm

Venue: Electric Works, 3 Concourse Way S1 2BJ

Know what’s Happening Next — before everyone else does.

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Host or Publisher Business Sheffield