Beginner SEO Workshop: Build Your SEO Foundations

A practical workshop designed for start-ups, small business owners, and anyone looking to improve their online presence. No prior SEO knowledge is required.

What’s Included:

-Introduction to SEO and why it matters for your business

-Google’s SEO best practices explained simply

-Hands-on guidance using free tools:

• Google Trends
• Google Search Console
• Google Analytics (GA4)
• Page Speed Insights
• Google Business Profile

-Free supporting tools: Yoast SEO (backend optimisation) and SEMrush scanner

-Practical setup support: meta tags, keywords, site speed checks, and Google Business Profile optimisation

-Templates to take away, including:

-SEO Action Plan Checklist

-Keyword Research Tracker

- Content Optimisation Worksheet

Outcomes:
By the end of this session, attendees will understand the essentials of SEO, have the confidence to use free tools, and leave with a clear step-by-step plan to improve their website visibility.

Date: 4 December

Time; 10am - 12pm

Venue: Electric Works, 3 Concourse Way, Sheffield City Centre, Sheffield S1 2BJ

Please only sign up to one of our events if you are definitely planning to attend. Spaces are limited and we want to make sure the businesses that really want this support get it.

If you can’t make an event, it’s no problem as long as you let us know before the workshop. If you sign-up and don’t attend an event, we will contact you afterwards to check in. If this happens more than once, it will jeopardise your ability to sign up to future events.

Host or Publisher Business Sheffield