Becoming La Jefa Convening: The Founder Advocates hosted by KTC

Featuring the Women Who are Rewriting the Rules of Power, Access, and Leadership for Communities of Color

Known for their clarity, conviction, and action, these women don’t engage in performative leadership or empty gestures. They are clear about the challenges their communities face, unapologetic about calling out systems that fall short, and relentless in building solutions that expand access and opportunity.

When we talk about leaders who truly walk their talk…this is exactly who we mean.

This convening brings together founders who are shaping ecosystems, advocating for their communities, and building institutions that expand opportunity where it is needed most.

Samí Haiman-Marrero
Founder | CEO
URBANDER and Verde Luz Ventures

Dr. Kelly Burton
Founder | CEO
Black Innovation Alliance

Gigi Pedraza
Founder | Executive Director
Latino Community Fund Georgia

Erika Jefferson
Founder | President
Black Women in Science and Engineering

Heidi Romer
Founder | CEO
H.O.L.A. Books

April 17 | 5:30 PM – 7:30 PM

The Russell Center for Entrepreneurship & Innovation
504 Fair St SW
Atlanta, GA 30313

This convening is designed for people who are committed to building stronger, more equitable ecosystems in Atlanta and beyond.

This event will be especially valuable for:

• Founders and entrepreneurs
• Community and nonprofit leaders
• Investors and ecosystem builders
• Corporate and institutional leaders
• Government and policy leaders
• Students and emerging leaders interested in advocacy, innovation, and entrepreneurship

This is beyond just a conversation. It’s a room where vision, advocacy, and action come together.

Know what’s Happening Next — before everyone else does.

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Host or Publisher VERDE LUZ VENTURES