Becoming an Iconic Brand: Driving Growth and Innovation

Aviva is one of the UK's leading Insurance, Wealth and Retirement businesses, helping customers in the UK, Ireland and Canada.

At this event, the Aviva Brand & Sponsorship team will take us on their journey of transformation in Aviva’s brand strategy, campaigns, visual identity, sponsorship approach and employee engagement, sharing some of the highs, lows and the key things they learnt along the way. This is one of the most significant brand stories of the moment, and we’re delighted that Aviva is sharing it with Brandland.

• Charlotte Nairne-Clarke, Group Head of Brand Campaigns, will talk about how Aviva’s campaign’s have evolved in response to the new strategy and the impact they’ve had.
• Shaun Dyker, Group Brand Expression & Design Lead, will reveal how Aviva’s brand identity has been optimised and refreshed, and show a film that brings the brand expression to life.
• Clare Beaumont-Adam, Group Head of Brand Management & Engagement, will tell the remarkable story of internal transformation and how Aviva’s employees have become enthusiastic brand advocates.
• Tom Whiteside, Group Head of Sponsorship, will round off the presentation sharing Aviva’s new innovative approach to sponsorship, including the extraordinary Aviva Studios in Manchester.

After the presentation, the team will answer your questions before we share drinks, cake and have the opportunity to network.

This event is kindly supported by Aviva

This event is hosted by Brandland – a membership organisation for people and companies working in and around branding, in and around Norwich. Find out more at .

Host or Publisher Brand Cluster