Basics of Business Model

Identify ideal customer, validate real problems, and conduct basic customer and market research to inform smarter business decisions.

This workshop is designed to help early-stage founders develop a strong value proposition by gaining a deeper understanding of their customer and the market they operate in. Participants will learn how to identify their ideal customer, validate real problems, and conduct basic customer and market research to inform smarter business decisions.

Through practical exercises and real-world examples, the session focuses on connecting customer needs with clear, differentiated solutions. The workshop emphasizes action over theory, helping founders avoid assumptions and leave with tools they can immediately apply to their startup.

Expected outcomes:

• Clear definition of the target customer
• A more compelling and focused value proposition
• Foundational skills for customer and market research

Know what’s Happening Next — before everyone else does.

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Host or Publisher Latino Founders - PDX Startup Weekend Latino