BASE Conference 2025: Systems that create flow

Why attend ?

Most businesses grow by trial and error. That works until complexity takes over. Without the right systems, growth turns into chaos: missed deadlines, scattered communication, financial stress, and burnout.

Systems create flow

At BASE 2025, we show how the right structures free your team to focus on what matters. Systems don’t limit you, they unlock clarity, creativity, and sustainable growth.

Rethinking growth

We believe the future of business isn’t “more at all costs.” Inspired by post-growth thinking, BASE helps founders design businesses that prioritize resilience, human connection and sustainable profit. Growth that works for people, business, and planet.

What you’ll learn & experience

• Relationships & teams – onboarding smoothly, building trust, aligning on values.
• Marketing & sales – pathways that attract and convert responsibly, in human-centric ways.
• Finances – transparency and predictability, building sustainable profit for the long term.
• Innovation – systems that make creativity repeatable, with sustainability at the center.

Guided by the four BASE pillars — Build, Advance, Sustain, Elevate — you’ll leave with frameworks, tools and insights to help your business flow, not by chance, but by design.

Join us in Amsterdam this October.

🚀 Speakers to be announced soon. Stay tuned!

Info: Chairperson of the Board at NDF and co-founder of the Neurodiversity Education Academy (NEA), Lana brings over 25 years of expertise in educational consultancy, curriculum design, and community weaving. She is dedicated to building inclusive, life-nourishing schools, businesses, and communities where all neurotypes can thrive.

Info: A U.S.-based digital entrepreneur, keynote speaker, and creator, Yvelle Corrielus generated over $1M in sales within her first year of business. A former nurse living with fibromyalgia, she brings a relatable approach to entrepreneurship, helping founders simplify content, leverage AI, and build systems that create flow without burnout.

Info: A multi-award-winning UK-based entrepreneur, author, and co-founder of GTeX, Simone has helped launch more than 500 profitable businesses before the age of 30. Recognized as one of the most influential migrant entrepreneurs in the UK, he is passionate about building community-led businesses and regularly shares his expertise in Forbes, Entrepreneur Magazine, and international media.

Info: Veronica Guguian is the founder of SPIN Ideas and BASE Conference, with over 20 years of experience in values-based marketing. She created her own methodology for sustainable growth, helping entrepreneurs do business differently — with clarity, purpose, and connection. Passionate about circularity in business, Veronica invites small business founders to embrace reciprocity and community as powerful systems for growth.

Info: Shantanu Verma is here you help you get fully booked. He helps consultants escape the client rollercoaster through smart, repeatable LinkedIn marketing. After nearly quitting his business because of feast & famine cycles, he mastered the marketing game - and turned his pain into playbooks that work.

Info: Founder of Cloudfields, Lindsay is a business consultant helping creative entrepreneurs align structure with purpose. With 20+ years of experience, she focuses on systems that support freedom and clarity. She’s based in Amsterdam and works globally.

Info: A passionate web designer with a background in international business and communication, Kirsten brings a global perspective and a client-focused approach to every project. She transforms ideas into beautiful, functional websites, helping businesses shine online with creativity and resilience.

Know what’s Happening Next — before everyone else does.

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Host or Publisher BASE