Balancing Innovation and Responsibility: A Tale of Two Self-Driving Strategies. Uber versus Cruise

On December 7th join us for a Masterclass with Antonio Cantalapiedra Asensio - CEO Tech companies (Fintech/Digital Twins/Mobility)/ Serial entrepreneur/ Business School Professor/ Managing Partner & Chief Executive Officer (Digital Twins)  Co-all & Chief Executive Officer (Digital Twins/DeepTech/Machine Learning) Optynamics.  

Masterclass Contents:

    1.    Introduction:    •    Brief history of autonomous vehicles.    •    The rise of major players: Highlighting Cruise and Uber X.    2.    Cruise: A Cautious Approach:    •    Overview of Cruise’s strategy.    •    The significance of public apologies and halting operations: What went wrong?    •    Lessons learned: The importance of responsibility in innovation.    3.    Uber X: Bold Moves Forward:    •    An overview of Uber X’s autonomous journey.    •    The risks and rewards of being at the forefront.    •    Case studies: Successful launches and the power of “In Your Face” marketing.    4.    Comparative Analysis:    •    Benefits and pitfalls of both strategies.    •    Public perception: How do consumers feel about each approach?    •    The role of media: How news headlines shape the narrative.    5.    The Road Ahead: Predictions and Considerations:    •    The future landscape of autonomous mobility.    •    How other companies can navigate between innovation and responsibility.    •    Addressing public concerns and ensuring safety.    6.    Conclusion:    •    The importance of striking a balance between rapid innovation and ethical considerations.

Host or Publisher IE Italy