Balancing AI Creativity with Human Efficiency

Artificial intelligence can save time, spark ideas, and surface insights. But it cannot replace human creativity, intuition, or empathy. As AI continues to reshape marketing, the real opportunity is not choosing one over the other. It is learning how to use both well.

In this interactive AMA Columbus session, Heather Whaling, Founder and CEO of Geben Communication, will help marketers think more clearly about where AI fits into their work and where human judgment still matters most. Attendees will explore how to identify the work only they can do, recognize where AI can support or speed up the process, and make more intentional choices about how they work.

This session is designed for marketers who are looking for a more practical and thoughtful approach to AI. Rather than focusing on hype or tools for the sake of tools, it will help participants better understand how to use AI in ways that support authenticity, creativity, and strategic thinking.

Participants will leave with ideas they can apply right away, including:

• How to decide when AI can be helpful and when it should take a back seat
• A framework for identifying your personal zone of genius and aligning it with AI’s strengths
• Ways to combine AI-generated insights with human validation, judgment, and storytelling
• Practical approaches for reclaiming time for higher-value creative and strategic work
• A customizable Prompt Playbook to bring back to your team

Event Details

• Date: May 6
• Doors open: 5:30 p.m. for networking
• Program begins: 6:00 p.m.
• Location: COhatch Upper Arlington, The Lookout Room
• Fees: AMA Members $10 // Non-members $15 // Students $5

About the Speaker

Heather Whaling is an entrepreneur, strategist, and investor focused on helping organizations accelerate growth and impact. As founder and CEO of Geben Communication, she has built one of the Midwest’s most respected agencies, recognized by Forbes as one of America’s Best PR Firms and by Ragan as a Top Women in Communications honoree.

Known for combining hustle with strategy, Heather launched Geben on the belief that PR and digital are stronger together, turning that integration into a competitive advantage for clients. Today, she continues to push what’s next, including a modern research approach that blends AI with human insight to help leaders navigate shifting audiences, evolving narratives, and emerging risks. A former EY Entrepreneur of the Year, she serves on multiple community boards and is a trusted voice on leadership, innovation, and building organizations that create real impact.

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Host or Publisher American Marketing Association Columbus Chapter